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New trends in advertising research
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New trends in advertising research (2008)New trends in advertising researchEngagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Engagement with Social Media …Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Tried and tested: The impact …The Agenda-Setting Function of Mass Media (1972)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Role of social media in online travel information search (2009)The impact of online reviews on hotel booking intentions and perception of trust (2011)Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector (2013)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media engagement behavior (2019)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Online influencer marketing (2022)
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  • 2008Tried and tested: The impact of online hotel reviews on consumer consideration1,334 cited
  • 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type956 cited

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