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The globalization of Indian Hindi movie industry
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The globalization of Indian Hindi movie industry (2008)The globalization of Indian Hindi movie i…The role of individual colour preferences in consumer purchase decisions (2017)The role of individual colour…The Marketization of Bollywood (2017)The Marketization of BollywoodSoft Power: The Means to Success in World Politics (2004)Understanding Global Media (2007)From Bombay to Bollywood (2016)Bollywood and slum tours: poverty tourism and the Indian cultural industry (2023)Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Packaging and purchase decisions (2004)An ecological valence theory of human color preference (2010)Predictive modeling of consumer color preference: Using retail data and merchandise images (2020)The impact of color preference on adolescent children's choice of furniture (2020)Consensus Paper: Current Perspectives on Abstract Concepts and Future Research Directions (2023)
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  • 2017The role of individual colour preferences in consumer purchase decisions77 cited
  • 2017The Marketization of Bollywood6 cited

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