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This chapter highlights key findings from recent research that indicate the ways in which ’WWOOFing’ - staying and working on organic farms through the Willing Workers on Organic Farms (WWOOF) organization - constitutes ’transformational tourism’, exploring key lessons that can be learned from this rapidly growing but little understood travel-related phenomenon, it does so noting the context of growing ecological and social crises increasingly perceived as manifestations of environmental destruction, poverty, hunger, violence, domination and injustice, and recognizing the need to examine how to achieve major shifts in human outlook that are attached to real changes in behaviour that might transform the collective path of humanity.
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