International and Intercultural Public Relations: A Campaign Case Approach

Abstract

International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations. This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.

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