Viagra: Medical Technology Constructing Aging Masculinity

Robert G. Blundo

26 citations0/0 files storedThe Journal of Sociology & Social Welfare

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Gender Roles and Identity Studies Gender and Feminist Studies Sexual function and dysfunction studies

Abstract

Medicalization and commodification of the body through technology in the form of Viagra and other erectile dysfunction drugs is reinforcing the cultural expectations that ageing men are required to age well to maintain youthful masculinity. Ageing well is explored as it relates the construction of masculinity, sexuality and ageing men's bodies.

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2003Metaphors We Live By 1967The Social Construction of Reality 2020Modernity and Self-Identity: Self and Society in the Late Modern Age 1992Modernity and self-identity: self and society in the late modern age 1988Narrative knowing and the human sciences 2020Social Construction of Reality 2003Images of Aging 2005Images of Ageing: Cultural Representations of Later Life

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2015Work, Age and Other Drugs: Exploring the Intersection of Age and Masculinity in a Pharmaceutical Organization

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