Executive's Guide to E-Business: From Tactics to Strategy

Abstract

From the Publisher: An authoritative guide to becoming an industry leader through e-commerceBetween 1993 and 1997, Internet users have soared from three million to more than 100 million. Driven by the Internet, consumers are redefining buying patterns and businesses are analyzing new strategies to leverage the power of the next generation of information technologies. Executive's Guide to E-Commerce shows businesses how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers, and business partners through electronic commerce. Here, readers will discover how e-commerce can impact a corporation and improve business performance, and learn what can inhibit the growth of e-commerce. This book presents tailored e-commerce strategies for such industries as consumer products, entertainment, media, communications, financial services, the public sector, petroleum, and utilities.PricewaterhouseCoopers is a world-leading professional services organization. With 155,000 people in 150 countries, PricewaterhouseCoopers helps its clients solve complex business problems and measurably enhance their ability to build value, manage risk, and improve performance. Martin V. Deise, Conrad Nowikow, Patrick King, and Amy Wright are founding members of PricewaterhouseCoopers' E-Business Central Team and have worked together for several years to help build that organization's e-business strategy, capabilities, service offerings, and leading-edge thought.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 117 citations exist upstream.