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List of figures List of tables Foreword Preface List of abbreviations 1. Introduction 2. Why a consistent emphasis and approach for new business creation is beneficial but difficult to achieve Part I. The Business Environment: 3. The external business environment 4. The internal business environment Part II. The Management Culture: 5. Shared beliefs about rewards, risks, opportunities and rule-bending 6. Shared beliefs about control and learning Part III. The Corporate Executives: 7. The bigger-is-better corporate philosophy 8. The small-is-beautiful corporate philosophy 9. New business creation challenges for corporate executives 10. Guidance and coaching by the DGM's boss and support and challenge by the controllers Part IV. The Division General Manager: 11. The DGM's personal assets 12. The DGM's motivation and strategy for new business creation 13. Building corporate support for new business creation 14. Leading the division for new business creation Part V. The Division and Its Top Management Team: 15. The identification and pursuit of new business opportunities 16. Other new business creation challenges for the division 17. The division's organization, competence and collaboration for new business creation 18. The effectiveness of the division's top management team Part IV. Putting it All Together: 19. How the five major influences interact to drive new business creation 20. Managing ten critical issues in new business creation Notes Bibliography Index.
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