The True, the Good and the Beautiful: Reputation Management in the Media Society

Mark Eisenegger · Kurt Imhof

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Corporate Identity and Reputation Media Studies and Communication Public Relations and Crisis Communication

Abstract

This chapter develops a general theory of reputation that is applicable to any type of organisation. Reputation is defined as a three-dimensional construct comprising the types of functional, social and expressive reputation. It is argued that public relations is essentially oriented to controlling the parameter of reputation and can thus be construed as reputation management. Key regularities of media reputation constitution that must consider the reputation management of economic organisations are described based on empirical research. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

1981Theorie des kommunikativen Handelns 1996Reputation: Realizing Value from the Corporate Image 1996Reputation: realizing value from the corporate image 1994The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912 1994Kampf um Anerkennung : zur moralischen Grammatik sozialer Konflikte 2000The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation 2006Corporate Reputation: The Definitional Landscape 2001Corporate reputation: seeking a definition

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2014The 4D Model of the country image: An integrative approach from the perspective of communication management 2011Reputation Management and Corporate Social Responsibility 2009Trust and reputation in the age of globalisation 2012The Ethical Dilemma of Information Asymmetry in Innovation: Reputation, Investors and Noise in the Innovation Channel 2019Connecting the dots: a bibliometric review of Habermasian theory in public relations research

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