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A Brand's Advertising and Promotion Allocation Strategy · Study

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ArticleA Brand's Advertising and Promotion Allocation Strategy

Kenneth Anselmi2000

Article2000

A Brand's Advertising and Promotion Allocation Strategy

Kenneth Anselmi

18 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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1987Developing Buyer-Seller Relationships 1979Reliability and Validity Assessment 1985Survey Research Methods.1992Do Norms Matter in Marketing Relationships?1994Interorganizational Governance in Marketing Channels 2010Survey Research Methods 1989The PIMS principles: Linking strategy to performance 1992THE SHADOW OF THE FUTURE: EFFECTS OF ANTICIPATED INTERACTION AND FREQUENCY OF CONTACT ON BUY-SELLER COOPERATION.

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2018Identity change vs. strategy change: the effects of rebranding announcements on stock returns 2010Free samples, profits, and welfare: The effect of market structures and behavioral modes

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Year2000

Typearticle

Published2000-05-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations18

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0148-2963(98)00115-5

openalex_workW1604888641

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