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A Brand's Advertising and Promotion Allocation Strategy
16 references·2 citing·48 second hop
A Brand's Advertising and Promotion Allocation Strategy (2000)A Brand's Advertising and Promotion Alloc…Survey Research Methods (2010)Survey Research MethodsThe Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…How Promotions Work (1995)How Promotions WorkInterorganizational Governance in Marketing Channels (1994)Interorganizational Governanc…THE SHADOW OF THE FUTURE: EFFECTS OF ANTICIPATED INTERACTION AND FREQUENCY OF CONTACT ON BUY-SELLER COOPERATION. (1992)THE SHADOW OF THE FUTURE: EFF…Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures (1992)Influence Strategies in Marke…Do Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …Assessing Reseller Performance from the Perspective of the Supplier (1992)Assessing Reseller Performanc…The PIMS principles: Linking strategy to performance (1989)The PIMS principles: Linking …Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation (1988)Relational Exchange Norms, Pe…Environmental Determinants of Decision-Making Uncertainty in Marketing Channels (1988)Environmental Determinants of…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Survey Research Methods. (1985)Survey Research Methods.Reliability and Validity Assessment (1979)Reliability and Validity Asse…The new social contract (1967)The new social contractIdentity change vs. strategy change: the effects of rebranding announcements on stock returns (2018)Identity change vs. strategy …Free samples, profits, and welfare: The effect of market structures and behavioral modes (2010)Free samples, profits, and we…The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Economic Institutions of Capitalism (1987)Dyadic Business Relationships within a Business Network Context (1994)The Structure of Commitment in Exchange (1995)An organizational theoretic review of green supply chain management literature (2010)Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1979Reliability and Validity Assessment5,882 cited
  • 1985Survey Research Methods.4,764 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 1994Interorganizational Governance in Marketing Channels2,210 cited
  • 2010Survey Research Methods1,966 cited
  • 1989The PIMS principles: Linking strategy to performance1,302 cited
  • 1992THE SHADOW OF THE FUTURE: EFFECTS OF ANTICIPATED INTERACTION AND FREQUENCY OF CONTACT ON BUY-SELLER COOPERATION.1,217 cited
  • 1989Managing What Consumers Learn from Experience1,115 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1967The new social contract687 cited
  • 1995How Promotions Work655 cited
  • 1988Environmental Determinants of Decision-Making Uncertainty in Marketing Channels617 cited
  • 1988Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation457 cited
  • 1992Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures439 cited
  • 1992

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Assessing Reseller Performance from the Perspective of the Supplier
416 cited

Cited by

  • 2018Identity change vs. strategy change: the effects of rebranding announcements on stock returns49 cited
  • 2010Free samples, profits, and welfare: The effect of market structures and behavioral modes17 cited