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The different routes to social judgments: Experiential versus informational strategies
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  • 2009Engaging the consumer: The science and art of the value creation process524 cited
  • 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories424 cited
  • 2002What Does the Implicit Association Test Measure? A Test of the Convergent and Discriminant Validity of Prejudice-Related IATs140 cited
  • 1997Categories of Category Accessibility: The Impact of Trait Concept versus Exemplar Priming on Person Judgments139 cited
  • 2002When expertise backfires: Contrast and assimilation effects in persuasion133 cited
  • 2000The sex → aggression link: A perception-behavior dissociation.124 cited
  • 2004Meta-Cognition about Biological Sex and Gender-Stereotypic Physical Appearance: Consequences for the Assessment of Leadership Competence

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115 cited
  • 2010Brand positioning strategy using search engine marketing115 cited
  • 1998The Smell of Bias: What Instigates Correction Processes in Social Judgments?114 cited
  • 2002The effects of diffuse and distinct affect.112 cited