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Contents: Preface. Assumptions. Organizational Arrogance and the Public Relations Function. Establishing the Organizational Setting: Systems Theory and Beyond. Organizational Complexities. Organizations as Political Systems. Organizational Politics: Political Behavior and Public Relations Practitioners. Organizational Environments: Uncertainty Abounds. Communication from an Advocacy Frame. Communication from a Collaborative Frame. Managing Ambiguity: Implications for External Communication Choices. Toward a Collaborative Advocacy Frame. Ethical Appraisals of Insiders and Outsiders.
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