Article2000

Postmodern Values in Public Relations

361 citations0/0 files storedJournal of Public Relations Research

No readable copy stored yet — this record is metadata only.

Public Relations and Crisis Communication Rhetoric and Communication Studies Media and Communication Studies

Abstract

A postmodern analysis of public relations offers a new critical approach to public relations theory and practice and suggests that public relations should be freed from its narrow definition as organizational communication management. Public relations can contribute to grassroots democracy through activism and radical politics. Postmodern public relations practitioners will be activists within organizations. Postmodernism further proposes that dissensus and dissymmetry offer more appropriate approaches to current public relations practices than seeking consensus and symmetry. Multidimensional research approaches will contribute to the liberatory possibilities of public relations and will help create a postmodern condition in the field.

Citations in this library

Stored only when both papers are in the corpus — 361 citations exist upstream.

References

1994Competing paradigms in qualitative research.1991Postmodernism, or, The cultural logic of late capitalism 2014The theory of communicative action 1971Lenin and Philosophy and Other Essays 1994Introduction : Entering the field of qualitative research 2011Rethinking Critical Theory and Qualitative Research 2018MANAGING PUBLIC RELATIONS 1983The Political Unconscious

Cited by

2018Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement 2005Privileging Identity, Difference, and Power: The Circuit of Culture As a Basis for Public Relations Theory 2002Resistance From the Margins: The Postmodern Public Relations Practitioner as Organizational Activist 2011Revisiting the concept “dialogue” in public relations 2008Crisis Management in a Complex World 2010Towards a more dynamic stakeholder model: acknowledging multiple issue arenas

Imported from OpenAlex (CC0) — nothing here is generated.