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Customer Lifetime Value to Managing Marketing Strategies in the Financial Services
16 references·1 citing·47 second hop
Customer Lifetime Value to Managing Marketing Strategies in the Financial Services (2014)Customer Lifetime Value to Managing Marke…Analyzing the Applications of Customer Lifetime Value (CLV) based on Benefit Segmentation for the Banking Sector (2014)Analyzing the Applications of…An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions (2014)An Examination of the Relatio…Strategic Management and Business Policy (2012)Strategic Management and Busi…Achieving competitive advantage through empowering employees: An empirical study (2011)Achieving competitive advanta…Strategy, performance-measurement systems, and performance: A study of Chinese firms (2009)Strategy, performance-measure…Handbook of Management Accounting Research (2009)Handbook of Management Accoun…Using the analytic network process (ANP) in a SWOT analysis – A case study for a textile firm (2007)Using the analytic network pr…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…A Review of Quantitative Research in Management Control Systems and Strategy (2006)A Review of Quantitative Rese…Evaluating the management strategies of a forestland estate—the S-O-S approach (2003)Evaluating the management str…Strategic Management in the Knowledge Economy: New Approaches and Business Applications (2002)Strategic Management in the K…Strategic Integration: Competing in the Age of Capabilities (2000)Strategic Integration: Compet…Strategic Choice in the Analysis of Action, Structure, Organizations and Environment: Retrospect and Prospect (1997)Strategic Choice in the Analy…Zero defections: quality comes to services. 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References

  • 1978Organizational Strategy, Structure, and Process9,169 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1978Organizational Strategy, Structure, and Process4,527 cited
  • 1997Strategic Choice in the Analysis of Action, Structure, Organizations and Environment: Retrospect and Prospect1,202 cited
  • 2012Strategic Management and Business Policy850 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2007Using the analytic network process (ANP) in a SWOT analysis – A case study for a textile firm694 cited
  • 2009Handbook of Management Accounting Research508 cited
  • 2006A Review of Quantitative Research in Management Control Systems and Strategy208 cited
  • 2003Evaluating the management strategies of a forestland estate—the S-O-S approach197 cited
  • 2000Strategic Integration: Competing in the Age of Capabilities156 cited
  • 2002Strategic Management in the Knowledge Economy: New Approaches and Business Applications97 cited
  • 2014Analyzing the Applications of Customer Lifetime Value (CLV) based on Benefit Segmentation for the Banking Sector57 cited
  • 2009Strategy, performance-measurement systems, and performance: A study of Chinese firms56 cited
  • 2011Achieving competitive advantage through empowering employees: An empirical study

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51 cited
  • 2014An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions46 cited
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    • 2015Investigating Effectiveness of In-Service Training Courses: Applications for In-Service Training of Tehran Municipality0 cited