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Brand Valuation and Control: An Empirical Study · Study

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ArticleBrand Valuation and Control: An Empirical Study

Thomas W. Günther2001

Article2001

Brand Valuation and Control: An Empirical Study

Thomas W. Günther · Catharina Kriegbaum-Kling

34 citations·0/0 files stored·Schmalenbach Business Review

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Intellectual Capital and Performance Analysis Marketing and Advertising Strategies Accounting and Organizational Management

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References

1998Intellectual capital: The new wealth of organizations 1991Managing brand equity : capitalizing on the value of a brand name.1997The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets 1998The Balanced Scorecard 1997Developing intellectual capital at Skandia 1997Developing intellectual capital at Skandia 1998Marktorientierte Markenbewertung 1989Accounting for brands

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2012The role of brand equity on mergers and acquisition in the pharmaceutical industry

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2010Analysing value added as an indicator of intellectual capital and its consequences on company performancearticle · 4 shared references 2010Clarifying the Effect of Intellectual Capital on Performance: The Mediating Role of Dynamic Capabilityarticle · 4 shared references 2005Linking intellectual capital and intellectual property to company performancearticle · 4 shared references 2004Intangibles: A synthesis of current researcharticle · 4 shared references 2013Knowledge management and measurement: a critical reviewarticle · 4 shared references 2006The project of intellectual capital disclosure: researching the researcharticle · 4 shared references

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Year2001

Typearticle

Published2001-10-01

VenueSchmalenbach Business Review

ISSN-L1439-2917

Languageen

Citations34

Files0 public / 0

ShelfIntellectual Capital and Performance Analysis

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doi10.1007/bf03396639

openalex_workW1607866945

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