Market rebels: how activists make or break radical innovations

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Management and Organizational Studies Economic Theory and Institutions Innovation, Technology, and Society

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Preface ix Chapter 1: From the Invisible Hand to Joined Hands 1 Chapter 2: You Can't Get People to Sit on an Explosion!: The Cultural Acceptance of the Car in America 18 Chapter 3: Evange-Ale-ists and the Renaissance of Microbrewing 43 Chapter 4: The French Revolution: Collective Action and the Nouvelle Cuisine Innovation 69 Chapter 5: Show Me the Money: Shareholder Activism and Investor Rights 95 Chapter 6: Chain Reaction: The Enactment and Repeal of Anti-Chain Store Laws 119 Chapter 7: Drug Wars: How the Anti-Biotechnology Movement Penetrated German Pharmaceutical Firms and Prevented Technology Commercialization 142 Chapter 8: From Exit to Voice: Advice for Activists 172 Notes 181 Index 197

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