Creating “Memes” While Creating Advertising

Betsy DuBois Gelb

25 citations0/0 files storedJournal of Advertising Research

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Marketing and Advertising Strategies Humor Studies and Applications Advertising and Communication Studies

Abstract

“Self-replicating ideas” that move through time and space are called “memes.” To the extent that advertisers take into account their existence, they may get more than they pay for or, by contrast, may unleash negative ideas that also Iive on.... and on.... and on....

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1993Consciousness Explained 1996Darwin's dangerous idea

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