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Betsy DuBois Gelb · Study
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Author
Betsy DuBois Gelb
26 works
· latest 2018
· 3 institutions
cluster: provisional
ORCID 0000-0003-0489-485X
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i10
24
Citations
2,297
Works here
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Most cited in this library
Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
1996 · 357 citations
Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions
1996 · 347 citations
Post-Purchase Consumer Processes and the Complaining Consumer
1982 · 314 citations
Three Programs That Use Mass Approaches to Challenge the Stigma of Mental Illness
2006 · 129 citations
Identifying innovative national markets for technical consumer goods
1996 · 118 citations
Works
26 shown
Bridging the gender gap in confidence
Business Horizons
·
2018
·
4 authors
49
citations
Strategic personal branding—And how it pays off
Business Horizons
·
2017
·
3 authors
106
citations
Employee Contributions to Brand Equity
California Management Review
·
2014
·
2 authors
·
Open access
61
citations
“Buying status” by choosing or rejecting luxury brands and their counterfeits
Journal of the Academy of Marketing Science
·
2012
·
4 authors
85
citations
Acknowledging religious diversity: Opportunities and challenges
Business Horizons
·
2012
·
1 author
30
citations
Marketing Technological Innovation to LDCs: Lessons from One Laptop per Child
California Management Review
·
2011
·
2 authors
4
citations
Better marketing to developing countries: Why and how
Business Horizons
·
2010
·
2 authors
2
citations
How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands
Journal of Current Issues & Research in Advertising
·
2008
·
3 authors
14
citations
Three Programs That Use Mass Approaches to Challenge the Stigma of Mental Illness
Psychiatric Services
·
2006
·
2 authors
·
review
129
citations
The marketing consequences of competitor lawsuits
Dialnet (Universidad de la Rioja)
·
2006
·
2 authors
72
citations
Hispanic-targeted Advertising
Journal of Advertising Research
·
2002
·
2 authors
24
citations
Negative Comparative Advertising: Evidence Favoring Fine-Tuning
Journal of Advertising
·
2000
·
2 authors
51
citations
Measuring Brand Meaning
Journal of Advertising Research
·
2000
·
4 authors
23
citations
Beefcake and Cheesecake: Insights for Advertisers
Journal of Advertising
·
1998
·
3 authors
99
citations
Creating “Memes” While Creating Advertising
Journal of Advertising Research
·
1997
·
1 author
25
citations
Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
Journal of Advertising
·
1996
·
2 authors
357
citations
Identifying innovative national markets for technical consumer goods
International Marketing Review
·
1996
·
2 authors
118
citations
Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions
Journal of Advertising
·
1996
·
2 authors
347
citations
More boycotts ahead? Some implications
Business Horizons
·
1995
·
1 author
40
citations
Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial
Journal of Advertising
·
1986
·
2 authors
100
citations
Communications Effects of Specific Advertising Elements: An Update
Current Issues and Research in Advertising
·
1985
·
3 authors
32
citations
Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness
Journal of Advertising
·
1983
·
2 authors
114
citations
Post-Purchase Consumer Processes and the Complaining Consumer
Journal of Consumer Research
·
1982
·
2 authors
314
citations
Discovering the 65+ consumer
Business Horizons
·
1982
·
1 author
29
citations
The Effect of Promotional Techniques on Purchase of Preventive Dental Care
Journal of Consumer Research
·
1979
·
2 authors
22
citations
Survival and Social Responsibility: Themes for Marketing Education and Management
Journal of Marketing
·
1971
·
2 authors
50
citations