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Better marketing to developing countries: Why and how · Study

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ArticleBetter marketing to developing countries: Why and how

Emmanuel Yujuico2010

Article2010

Better marketing to developing countries: Why and how

Emmanuel Yujuico · Betsy DuBois Gelb

2 citations·0/0 files stored·Business Horizons

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Innovation and Socioeconomic Development International Business and FDI Consumer Behavior and Market Dynamics

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References

2009Development as Freedom 2000Development as freedom 2010The fortune at the bottom of the pyramid 2005The fortune at the bottom of the pyramid 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty 2006The Social Cost of Foreign Exchange Reserves 2002The Great Leap: Driving Innovation From the Base of the Pyramid 2003The end of corporate imperialism.

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Details

Year2010

Typearticle

Published2010-06-08

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations2

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1016/j.bushor.2010.05.001

openalex_workW2056246734

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