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Better marketing to developing countries: Why and how
11 references·0 citing·31 second hop
Better marketing to developing countries: Why and how (2010)Better marketing to developing countries:…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Development as Freedom (2009)Development as FreedomOut of Poverty: What Works When Traditional Approaches Fail (2008)Out of Poverty: What Works Wh…The Next 4 Billion (2007)The Next 4 BillionThe Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)The Mirage of Marketing to th…The Mirage of Marketing to the Bottom of the Pyramid (2007)The Mirage of Marketing to th…The Social Cost of Foreign Exchange Reserves (2006)The Social Cost of Foreign Ex…The fortune at the bottom of the pyramid (2005)The fortune at the bottom of …The end of corporate imperialism. (2003)The end of corporate imperial…The Great Leap: Driving Innovation From the Base of the Pyramid (2002)The Great Leap: Driving Innov…Development as freedom (2000)Development as freedomCreating a World Without Poverty: Social Business and the Future of Capitalism (2007)Lost in Development's Shadow: The Downstream Human Consequences of Dams (2010)What is Frugal, What is Innovation? Towards a Theory of Frugal Innovation (2012)Scaling up social businesses in developing markets (2016)Serving the world's poor, profitably. (2002)Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View (2007)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Entrepreneurship as a solution to poverty (2013)Short-Term Capital Flows (1999)International Reserves: Precautionary Versus Mercantilist Views, Theory and Evidence (2007)Financialised Capitalism: Crisis and Financial Expropriation (2009)Financial Stability, the Trilemma, and International Reserves (2010)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)Social determinants of health inequalities (2005)Closing the gap in a generation: health equity through action on the social determinants of health (2008)The theoretical rationale for a multinationality-performance relationship (2007)Does subnational region matter? Foreign affiliate performance in the United states and China (2010)Linking Theory and Context: ‘Strategy Research in Emerging Economies’ after Wright et al. (2005) (2012)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan (2012)Aspirational consumption at the bottom of pyramid: A review of literature and future research directions (2020)Negative emotions in consumer brand relationship: A review and future research agenda (2021)A Model of Strategic Entrepreneurship: The Construct and its Dimensions (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)From Strategy to Business Models and onto Tactics (2010)Dimensions of Human Development (2002)Conceptualizing Chronic Poverty (2003)The Moral Significance of Class (2005)Sustainable Operations Management (2005)
this work references cited by second hop

References

  • 2009Development as Freedom15,837 cited
  • 2000Development as freedom4,188 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2005The fortune at the bottom of the pyramid975 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2006The Social Cost of Foreign Exchange Reserves723 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
  • 2003The end of corporate imperialism.457 cited
  • 2007The Next 4 Billion239 cited
  • 2008Out of Poverty: What Works When Traditional Approaches Fail173 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid106 cited

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