MEASURING STUDENTS PERCEPTIONS OF BLACKBOARD USING THE TECHNOLOGY ACCEPTANCE MODEL: A PLS APPROACH

Leila Halawi · Richard V. McCarthy

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Technology Adoption and User Behaviour Online and Blended Learning Technology-Enhanced Education Studies

Abstract

In this study, partial least square approach (PLS) is applied to investigate the determinants of students' perceived usage results in the framework of university online or hybrid courses.A total of 134 valid responses from students who have finished or are currently enrolled in at least one online or hybrid course at two universities were employed to inspect the structural model.Using a structure that is in theory grounded in the technology acceptance model (TAM) and tested through TAM, the analysis of results suggest that separate factors guide the students' usage choice.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1980Understanding Attitudes and Predicting Social Behavior 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts 1998Issues and opinion on structural equation modeling 2001Extending the TAM for a World-Wide-Web context 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1

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