DETERMINING THE CHALLENGES OF ORGANIZATIONAL SOCIAL MEDIA ADOPTION AND USE

Meri Kuikka · Miia Äkkinen

36 citations0/0 files storedJournal of the Association for Information Systems

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Digital Marketing and Social Media Knowledge Management and Sharing

Abstract

Organizations often face challenges with the adoption and use of new information systems, and social media is no exception. In this exploratory case study, we aim to identify internal and external challenges related to the adoption and use of social media in a large case company. Our findings show that internal challenges include resources, ownership, authorization, attitudes and economic issues, whereas external challenges are associated with company reputation, legal issues and public/private network identity. We add to the knowledge created by previous studies by introducing the challenges related to ownership and authorization of social media services, which were found to be of high relevance in corporate social media adoption. In order to overcome these obstacles, we propose that organizations prepare strategies and guidelines for social media adoption and use.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 36 citations exist upstream.

References

2009Users of the world, unite! The challenges and opportunities of Social Media 1993Applications of case study research 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 1987The Case Research Strategy in Studies of Information Systems 2001Strategy and the Internet.1999Strategic alignment: Leveraging information technology for transforming organizations 2010Open Leadership: How Social Technology Can Transform the Way You Lead 2000Barriers to Global Electronic Commerce: A Cross-Country Study of Hong Kong and Finland

Cited by

2013Towards a Maturity Model for the Adoption of Social Media as a Means of Organizational Innovation 2013Acceptance of Professional Web 2.0 Platforms in Regional SME Networks: An Evaluation Based on the Unified Theory of Acceptance and Use of Technology

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.