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Formalisierung qualitativer internationaler Marketingforschung — Grundsätze und Anwendungsfall
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References

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  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,279 cited
  • 1994Handbook of Qualitative Research26,647 cited
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  • 2006The Core Competence of the Corporation11,478 cited
  • 1979Review of Psychometric theory (2nd ed.).11,466 cited
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  • 1976The Future of the Multinational Enterprise

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