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Segmenting the Base of the Pyramid · Study

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ArticleSegmenting the Base of the Pyramid

V. Kasturi Rangan2011

Article2011

Segmenting the Base of the Pyramid

V. Kasturi Rangan · Michael Chu · Djorjiji Petkoski

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Innovation and Socioeconomic Development Business Strategies and Innovation Customer churn and segmentation

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2013Disruptive Innovation … in Reverse: Adding a Geographical Dimension to Disruptive Innovation Theory 2015Toward a service ecosystem perspective at the base of the pyramid 2015SOCIAL ENTREPRENEURSHIP AND SUSTAINABILITY – UNDERSTANDING THE CONTEXT AND KEY CHARACTERISTICS 2018Multinationals, international business, and poverty: A cross-disciplinary research overview and conceptual framework 2016Cocreation at the Base of the Pyramid 2018Innovation at the middle of the pyramid: State policy, market segmentation, and the Chinese automotive sector 2016Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs 2019An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

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Year2011

Typearticle

Published2011-06-01

Languageen

Citations83

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ShelfInnovation and Socioeconomic Development

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