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Cited by

• 2013Disruptive Innovation … in Reverse: Adding a Geographical Dimension to Disruptive Innovation Theory87 cited
• 2015Toward a service ecosystem perspective at the base of the pyramid82 cited
• 2015SOCIAL ENTREPRENEURSHIP AND SUSTAINABILITY – UNDERSTANDING THE CONTEXT AND KEY CHARACTERISTICS81 cited
• 2018Multinationals, international business, and poverty: A cross-disciplinary research overview and conceptual framework74 cited
• 2016Cocreation at the Base of the Pyramid71 cited
• 2018Innovation at the middle of the pyramid: State policy, market segmentation, and the Chinese automotive sector57 cited
• 2016Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs52 cited
• 2019An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces46 cited
• 2012The paradox at the base of the pyramid: environmental sustainability and market-based poverty alleviation45 cited
• 2019Identifying Key Success Factors for Social Enterprises Serving Base‐of‐Pyramid Markets through Analysis of Value Chain Complexities35 cited
• 2019Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal34 cited
• 2012BoP at ten: evolution and a new lens25 cited
• 2013Exploring customer loyalty at bottom of the pyramid in South Asia