Brazilian Media Usage as a Test of Dependency Theory

Abstract

According to dependency theory in communication studies, exposure to the media in developing nations is associated with increased individual dependency on industrialized goods. Research data indicate that communications systems in develop ing countries generally contain significantly more imported messages (television programs, films, music on the radio, and news) than indigenous productions (Katz & Wedell 1977, Varis 1984). These phenomena have led some researchers to suggest that consumer patterns of wealthier social strata in the Third World tend to reflect those of industrialized countries (Wells 1972, Oliveira 1986a).

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