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• 2012Small business responses to a major economic downturn: Empirical perspectives from New Zealand and the United Kingdom315 cited
• 2015Are the HR responses of small firms different from large firms in times of recession?192 cited
• 2009Contrasting Strategic Response to Economic Recession in Start-Up versus Established Software Firms179 cited
• 1998Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?143 cited
• 2016Troubled waters: the transformation of marketing in a digital world93 cited
• 2009Business strategies and performance during difficult economic conditions85 cited
• 2008The Performance Implications of Financial Slack during Economic Recession and Recovery: Observations from the Software Industry (2001-2003) *75 cited
• 2011Economic recessions, strategy, and performance: a synthesis74 cited
• 2010The competitive response of small, independent retailers to organized retail: Study in an emerging economy68 cited
• 2000Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing communities61 cited
• 2018Impact of responsive and proactive market orientation on SME performance: The moderating role of economic crisis perception59 cited
• 2011A test of corporate real estate strategies and operating decisions in support of core business strategies56 cited