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Decomposed Similarity Measures in Brand Extensions · Study

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ArticleDecomposed Similarity Measures in Brand Extensions

Leif E. Hem2002

Article2002

Decomposed Similarity Measures in Brand Extensions

Leif E. Hem · Nina M. Iversen

28 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2004Can advertisements for brand extensions revitalise flagship products? An experiment 2009Consumer attitudes towards brand extensions of designer‐labels and mass‐market labels in Hong Kong 2010Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits 2018In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions

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Year2002

Typearticle

Published2002-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations28

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW165853489

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