S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Leif E. Hem · Study
Home
/
Author
Leif E. Hem
15 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0009-0005-9198-6534
Follow
Suggest an ORCID correction
h-index
14
i10
15
Citations
1,069
Works here
15
02
03
04
05
08
09
11
13
14
19
Most cited in this library
Hotspot crowding and over-tourism: Antecedents of destination attractiveness
2019 · 217 citations
Provenance associations as core values of place umbrella brands
2008 · 158 citations
Factors Influencing Successful Brand Extensions
2003 · 144 citations
Factors Influencing Successful Brand Extensions
2003 · 106 citations
Brand extension strategies: perceived fit, brand type, and culture influences
2009 · 102 citations
Works
15 shown
Hotspot crowding and over-tourism: Antecedents of destination attractiveness
Annals of Tourism Research
·
2019
·
3 authors
·
Open access
217
citations
Category characteristics' effects on brand extension attitudes: A research note
RePEc: Research Papers in Economics
·
2014
·
3 authors
25
citations
Category characteristics' effects on brand extension attitudes: A research note
Journal of Business Research
·
2013
·
3 authors
34
citations
Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway
International Marketing Review
·
2011
·
2 authors
43
citations
Brand extension strategies: perceived fit, brand type, and culture influences
European Journal of Marketing
·
2009
·
3 authors
102
citations
Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions
International Journal of Market Research
·
2009
·
2 authors
31
citations
Provenance associations as core values of place umbrella brands
European Journal of Marketing
·
2008
·
2 authors
158
citations
FESTIVAL COORDINATION: AN EXPLORATORY STUDY ON INTENTION TO USE MOBILE DEVICES FOR COORDINATION OF A FESTIVAL
Event Management
·
2005
·
3 authors
14
citations
Brand Extension Evaluations: Effects of Affective Commitment, Involvement, Price Consciousness and Preference For Bundling in the Extension Category
ACR North American Advances
·
2004
·
2 authors
31
citations
Can advertisements for brand extensions revitalise flagship products? An experiment
International Journal of Advertising
·
2004
·
3 authors
25
citations
Factors Influencing Successful Brand Extensions
Journal of Marketing Management
·
2003
·
3 authors
144
citations
Factors Influencing Successful Brand Extensions
Journal of Marketing Management
·
2003
·
3 authors
106
citations
Transfer of Brand Equity in Brand Extensions: the Importance of Brand Loyalty
ACR North American Advances
·
2003
·
2 authors
56
citations
Exploring the impact of product category risk and consumer knowledge in brand extensions
Journal of Brand Management
·
2002
·
2 authors
55
citations
Decomposed Similarity Measures in Brand Extensions
ACR North American Advances
·
2002
·
2 authors
28
citations