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ArticleFactors Influencing Successful Brand Extensions

Leif E. Hem2003

Article2003

Factors Influencing Successful Brand Extensions

Leif E. Hem · Leslie de Chernatony · Nina M. Iversen

106 citations·0/0 files stored·Journal of Marketing Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1988Prospect theory: An analysis of decision under risk 1995Building Strong Brands 1991Managing brand equity : capitalizing on the value of a brand name.1985Problems and Strategies in Services Marketing 1985Measuring Consumer Involvement Profiles 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)

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2010Consumer innovativeness and its correlates: A propositional inventory for future research 2015The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image 2009Brand extension strategies: perceived fit, brand type, and culture influences 2013Evaluation of co‐branded hotels in the Taiwanese market: the role of brand familiarity and brand fit 2018Luxury product to service brand extension and brand equity transfer

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2005Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Riskarticle · 10 shared references 2003Factors Influencing Successful Brand Extensionsarticle · 10 shared references 2015Marketing strategy decisions for brand extension successarticle · 10 shared references 2012Brand Success Redefined: An Analysis of the Interrelationships Among Various Brand Dimensionsarticle · 10 shared references 2004The effect of brand extension strategies upon brand imagearticle · 9 shared references 2005The impact of brand extensions on brand personality: experimental evidencearticle · 9 shared references

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Year2003

Typearticle

Published2003-08-01

VenueJournal of Marketing Management

ISSN-L0267-257X

Languageen

Citations106

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1362/026725703322498109

openalex_workW4244770631

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2016The future of hotel chains

2005Customer and brand manager perspectives on brand relationships: a conceptual framework

2010Consumer responses to brand extensions: a comprehensive model