SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Transfer of Brand Equity in Brand Extensions: the Importance of Brand Loyalty · Study

ArticleShelves

ArticleTransfer of Brand Equity in Brand Extensions: the Importance of Brand Loyalty

Leif E. Hem2003

Article2003

Transfer of Brand Equity in Brand Extensions: the Importance of Brand Loyalty

Leif E. Hem · Nina M. Iversen

56 citations·0/0 files stored·ACR North American Advances

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 56 citations exist upstream.

Cited by

2009Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels 2019Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions 2018Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions 2020How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis 2010Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer 2007Self-Congruity: Antecedents and Consequences 2009The Effects of Marketing Mix Elements on Service Brand Equity 2015Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG

Details

Year2003

Typearticle

Published2003-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations56

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

openalex_workW2410523710

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.