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Psychology of Emotion
0 references·1 citing·6 second hopsampled
Psychology of Emotion (1991)Psychology of EmotionPlace the good after the bad: effects of emotional shifts on consumer memory (2017)Place the good after the bad:…An argument for basic emotions (1992)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Bad is Stronger than Good (2001)The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions (2021)The emotional robotic storyteller: On the influence of affect congruency on narrative transportation, robot perception, and persuasion (2021)It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking (2023)
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  • 2017Place the good after the bad: effects of emotional shifts on consumer memory16 cited

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