Why Concert Promoters Matter

Abstract

Forming a companion piece to Frith’s 2007 article on why live music matters, this paper argues that there is a need to refine accounts of the music industries to reflect live music’s growing dominance. It does so by focusing on the rock/ pop concert promoter and posits that in contrast to traditional definitions, the role of the promoter is astonishingly flexible and adaptable. The authors argue that the promoter necessarily ‘wears many hats’ and offer three promotional models to understand the work that promoters do. To illustrate this and to understand the development of live music promotion in the UK from 1955 onwards, the article compares and contrasts historical research with contemporary ethnography.

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