Leveraging Knowledge Communication for Innovation

Abstract

The paradigm of social network analysis (SNA) has become widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful both as a theoretical concept and a practical tool for knowledge communication in research and development (R&D;). The context of innovative knowledge generation in organizational R&D; environments is introduced very broadly with an extensive reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes with striking simplicity. Based on three case studies, methods of SNA are simplified and vividly illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides illustrative examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA. (Available also as: Müller-Prothmann, Tobias, 2006: Leveraging Knowledge Communication for Innovation. Framework, Methods and Applications of Social Network Analysis in Research and Development. Series: European University Studies, Series V: Economics and Management, Vol. 3189. Frankfurt a. M., Berlin, Bern, Bruxelles, New York, Oxford, Wien. XIV, 278 pp., num. tables and graphs. DE-ISBN: 3-631-55165-7 / US-ISBN: 0-8204-9889-0.)

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