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Neuropsicologia delle dinamiche di acquisto · Study

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ChapterNeuropsicologia delle dinamiche di acquisto

Michela Balconi2009

Chapter2009

Neuropsicologia delle dinamiche di acquisto

Michela Balconi

6 citations·0/0 files stored·Springer eBooks

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Neural and Behavioral Psychology Studies

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References

1994The Commitment-Trust Theory of Relationship Marketing 1998Measuring individual differences in implicit cognition: The implicit association test.1998Measuring individual differences in implicit cognition: The implicit association test.1980Feeling and thinking: Preferences need no inferences.1998Eye movements in reading and information processing: 20 years of research.2003Maps of Bounded Rationality: Psychology for Behavioral Economics 2001Fear, anger, and risk.1999The Role of Emotions in Marketing

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2014Advertising, brand and neuromarketing or how consumer brain works

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2008Pazarlamada yeni yaklaşım: Nöropazarlama üzerine kuramsal bir değerlendirmearticle · 9 shared references 2019Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trendsreview · 8 shared references 2019Consumer Neuroscience: Recent Theoretical and Methodological Developments for Research and Practice Using a Cube Modelchapter · 8 shared references 2009Indici neurobiologici e comportamenti di acquisto per condizioni di scelta plurivalentechapter · 8 shared references 2012On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1article · 6 shared references 2010Consumer neuroscience: an overview of an emerging discipline with implications for consumer policyarticle · 6 shared references

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Year2009

Typechapter

Published2009-01-01

VenueSpringer eBooks

Languageit

Citations6

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/978-88-470-1374-2_1

openalex_workW1669786263

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