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Investigating the Factors Affecting Youth Brand Choice for Mobile Phones Purchase - a Study of Private Universities Students of Peshawar
14 references·4 citing·53 second hop
Investigating the Factors Affecting Youth Brand Choice for Mobile Phones Purchase - a Study of Private Universities Students of Peshawar (2013)Investigating the Factors Affecting Youth…A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality (2007)A Dynamic Model of Brand Choi…Using a multi-criteria decision making approach to evaluate mobile phone alternatives (2006)Using a multi-criteria decisi…Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland (2005)Factors Affecting Consumer Ch…Creating brand identity: a study of evaluation of new brand names (2004)Creating brand identity: a st…The naked truth of celebrity endorsement (2003)The naked truth of celebrity …Incorporating user satisfaction into the look-and-feel of mobile phone design (2003)Incorporating user satisfacti…Consumer adoption of technological innovations (2003)Consumer adoption of technolo…The effects of promotional activities on brand decision in the cellular telephone industry (2002)The effects of promotional ac…Consumers' Extent of Evaluation in Brand Choice (1999)Consumers' Extent of Evaluati…The Effect of New Product Features on Brand Choice (1996)The Effect of New Product Fea…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…New Product Entries and Product Class Demand (1990)New Product Entries and Produ…After the Sale is Over... (1983)After the Sale is Over...EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS (1961)EFFECTS OF GROUP PRESSURE UPO…Smartphone Purchase Intention by Nilai University Students Living in the City of Nilai Malaysia (2022)Smartphone Purchase Intention…Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors (2021)Mobile Phone Buying Decisions…Factors Affecting Smartphone Purchase among Indian Youth: A Descriptive Analysis (2016)Factors Affecting Smartphone …Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach (2013)Factors Affecting Mobile Phon…Attitudinal effects of mere exposure. 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References

  • 1961EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS2,637 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1983After the Sale is Over...412 cited
  • 2007A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality332 cited
  • 2006Using a multi-criteria decision making approach to evaluate mobile phone alternatives327 cited
  • 1996The Effect of New Product Features on Brand Choice281 cited
  • 2003The naked truth of celebrity endorsement202 cited
  • 2005Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland170 cited
  • 2004Creating brand identity: a study of evaluation of new brand names150 cited
  • 2003Consumer adoption of technological innovations147 cited
  • 2003Incorporating user satisfaction into the look-and-feel of mobile phone design104 cited
  • 2002The effects of promotional activities on brand decision in the cellular telephone industry69 cited
  • 1999Consumers' Extent of Evaluation in Brand Choice47 cited
  • 1990New Product Entries and Product Class Demand38 cited

Cited by

  • 2013Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach

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21 cited
  • 2021Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors18 cited
  • 2016Factors Affecting Smartphone Purchase among Indian Youth: A Descriptive Analysis15 cited
  • 2022Smartphone Purchase Intention by Nilai University Students Living in the City of Nilai Malaysia11 cited