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Creating brand identity: a study of evaluation of new brand names · Study

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ArticleCreating brand identity: a study of evaluation of new brand names

Chiranjeev S. Kohli2004

Article2004

Creating brand identity: a study of evaluation of new brand names

Chiranjeev S. Kohli · Katrin R. Harich · Lance Leuthesser

150 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2013Handbook of Social Psychology 1968Attitudinal effects of mere exposure.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1991Managing brand equity : capitalizing on the value of a brand name.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 1998The Effects of Brand Name Suggestiveness on Advertising Recall 1995Brand equity: the halo effect measure

Cited by

2006Exploring tourists’ images of a distant destination 2021The effects of repetition frequency on the illusory truth effect 2020The influence of brand experiences on consumer-based brand equity 2019Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity 2007Rest in peace? Brand-induced mortality salience and consumer behavior 2014Design benefits, emotional responses, and brand engagement

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Details

Year2004

Typearticle

Published2004-10-26

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations150

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2004.07.007

openalex_workW2000057767

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2018Revisiting the Relationship between Ad Frequency and Purchase Intentions

2014Brand identity fit in co-branding