Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Creating brand identity: a study of evaluation of new brand names

10 references·16 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2013Handbook of Social Psychology7,486 cited
1968Attitudinal effects of mere exposure.6,730 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
1995Brand equity: the halo effect measure295 cited
1994How does the congruity of brand names affect evaluations of brand name extensions?247 cited
2001Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism181 cited

Cited by

2006Exploring tourists’ images of a distant destination241 cited
2021The effects of repetition frequency on the illusory truth effect230 cited
2020The influence of brand experiences on consumer-based brand equity149 cited
2018How Readability Shapes Social Media Engagement137 cited
2019Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

114 cited

2007Rest in peace? Brand-induced mortality salience and consumer behavior98 cited

2014Design benefits, emotional responses, and brand engagement77 cited

2018Revisiting the Relationship between Ad Frequency and Purchase Intentions66 cited

2014Brand identity fit in co-branding58 cited

2010Do brand names in a foreign language lead to different brand perceptions?55 cited

2015Building Brands Identity54 cited

2015A comprehensive framework of brand name classification45 cited

2010Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it40 cited

2012The effects of lower prices on perceptions of brand quality: a choice task perspective35 cited

2012Creating Global Brand Names: The Use of Sound Symbolism33 cited

2007Naming names: Trademark strategy and beyond: Part one—Selecting a brand name31 cited