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The Portrayal of Children's Activities in Television Commercials: A Content Analysis · Study

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ArticleThe Portrayal of Children's Activities in Television Commercials: A Content Analysis

Robin T. Peterson1998

Article1998

The Portrayal of Children's Activities in Television Commercials: A Content Analysis

Robin T. Peterson

16 citations·0/0 files stored·Journal of Business Ethics

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Media, Gender, and Advertising Marketing and Advertising Strategies Child Development and Digital Technology

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References

1977Content Analysis in Consumer Research 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity 1991Social Comparison and the Idealized Images of Advertising 1988Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 1989Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988 1972Systematic introduction to the psychology of thinking 1980Television and Aging: Past, Present, and Future

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Year1998

Typearticle

Published1998-10-01

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations16

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1023/a:1005780715981

openalex_workW167758066

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