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Preiswahrnehmung und Preisoptik
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Preiswahrnehmung und Preisoptik (2003)Preiswahrnehmung und PreisoptikMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…The Red and the Black: Mental Accounting of Savings and Debt (1998)The Red and the Black: Mental…The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The effects of framing price …Framing the Deal: The Role of Restrictions in Accentuating Deal Value (1997)Framing the Deal: The Role of…A Comparative Analysis of Reference Price Models (1997)A Comparative Analysis of Ref…Empirical Generalizations from Reference Price Research (1995)Empirical Generalizations fro…Consumer Rationality and the Status Quo (1991)Consumer Rationality and the …Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice (1990)Gambling with the House Money…A Price Expectations Model of Customer Brand Choice (1990)A Price Expectations Model of…Contextual Influences on Perceptions of Merchant-Supplied Reference Prices (1989)Contextual Influences on Perc…Correlates of Price Acceptability (1988)Correlates of Price Acceptabi…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Buyers’ Subjective Perceptions of Price (1973)Buyers’ Subjective Perception…Die Betriebswirtschaft (1953)Die BetriebswirtschaftProspect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Determining Where to Shop: Fixed and Variable Costs of Shopping (1998)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Reference Price Research: Review and Propositions (2005)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Measuring the Involvement Construct (1985)Response Styles in Marketing Research: A Cross-National Investigation (2001)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Customer retailer loyalty in the context of multiple channel strategies (2004)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The theory and practice of econometrics (1986)Remembering versus Knowing: Issues in Buyers' Processing of Price Information (1999)Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta. (2001)Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior (2001)The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)The evolution and future of national customer satisfaction index models (2001)Toward a positive theory of consumer choice (1980)Mental Accounting and Consumer Choice (1985)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Emotions in Economic Theory and Economic Behavior (2000)Projection Bias in Predicting Future Utility (2003)Paying Not to Go to the Gym (2006)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Labor Supply of New York City Cabdrivers: One Day at a Time (1997)Are Investors Reluctant to Realize Their Losses? (1998)Investor Psychology and Asset Pricing (2001)Mental accounting matters (1999)Experimental Tests of the Endowment Effect and the Coase Theorem (2000)The Price Bundling of Services: A Normative Framework (1987)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 1953Die Betriebswirtschaft4,537 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
  • 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
  • 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1995Empirical Generalizations from Reference Price Research793 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1988Correlates of Price Acceptability588 cited
  • 1997A Comparative Analysis of Reference Price Models475 cited
  • 1973Buyers’ Subjective Perceptions of Price455 cited
  • 1990A Price Expectations Model of Customer Brand Choice439 cited
  • 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
  • 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
  • 1991Consumer Rationality and the Status Quo375 cited

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1989
Contextual Influences on Perceptions of Merchant-Supplied Reference Prices
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