Understanding factors for successful adoption of WEB 2.0 applications

Yogesh Kumar Dwivedi · Michael D. Williams · Boumediene Ramdani · Suraj Niranjan · Vishanth Weerakkody

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Technology Adoption and User Behaviour Knowledge Management and Sharing Innovative Human-Technology Interaction

Abstract

As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high adoption rate. Although many studies have examined factors affecting consumer adoption of commercial web applications such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of web 2.0 applications. Technology Acceptance Model (TAM) has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users’ intentions to adopt Web 2.0 applications, which ultimately influences the actual usage of such technologies.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 2003The Technology Acceptance Model: Past, Present, and Future 2000Factors Influencing the Adoption of Internet Banking 2002Enticing online consumers: an extended technology acceptance perspective 2000The technology acceptance model and the World Wide Web 2003Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model

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