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Managing Brand in the New Stakeholder Environment · Study

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ArticleManaging Brand in the New Stakeholder Environment

Elsie Maio2003

Article2003

Managing Brand in the New Stakeholder Environment

70 citations·0/0 files stored·Journal of Business Ethics

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Corporate Identity and Reputation Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

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2012Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands 2023Forging organizational resilience through green value co‐creation: The role of green technology, green operations, and green transaction capabilities 2011An identity‐based approach to the sustainable corporate brand 2012The Role of the News Media in Influencing Corporate Environmental Sustainable Development: An Alternative Methodology to Assess Stakeholder Engagement 2017Corporate Social Responsibility, Brand Image and Firm Reputation in Mexican Small Business 2007Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory 2015The Implementation of Authentic Sustainable Strategies: i‐SITE Middle Managers, Employees and the Delivery of 100% Pure New Zealand 2009The mechanism of market driving with a corporate brand: The case of a global retailer

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Year2003

Typearticle

Published2003-05-01

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations70

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1023/a:1023364119516

openalex_workW1691306514

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