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Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory

31 citations0/0 files storedInternational Studies of Management and Organization

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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(2007). Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory. International Studies of Management & Organization: Vol. 37, No. 4, pp. 3-19.

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1996Reputation: Realizing Value from the Corporate Image 1989Organizational Theories: Some Criteria for Evaluation 2001Corporate branding and corporate brand performance 2003Corporate brands: what are they? What of them?2004Leveraging the Corporate Brand 2001Are the strategic stars aligned for your corporate brand?1967Philosophy of Social Science.2001The Three Virtues and Seven Deadly Sins of Corporate Brand Management

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