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Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory
15 references·3 citing·41 second hop
Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory (2007)Preface: New Frontiers and Perspectives i…Essentials of Corporate Communication (2006)Essentials of Corporate Commu…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandThe Cycles of Corporate Branding: The Case of the LEGO Company (2003)The Cycles of Corporate Brand…Managing Brand in the New Stakeholder Environment (2003)Managing Brand in the New Sta…Corporate brands: what are they? What of them? (2003)Corporate brands: what are th…The Three Virtues and Seven Deadly Sins of Corporate Brand Management (2001)The Three Virtues and Seven D…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Are the strategic stars aligned for your corporate brand? (2001)Are the strategic stars align…Corporate Identity (1998)Corporate IdentityReputation: Realizing Value from the Corporate Image (1996)Reputation: Realizing Value f…Organizational Theories: Some Criteria for Evaluation (1989)Organizational Theories: Some…Marketing Theory: Conceptual Foundations of Research in Marketing (1977)Marketing Theory: Conceptual …Marketing Theory and Metatheory (1971)Marketing Theory and Metatheo…Philosophy of Social Science. (1967)Philosophy of Social Science.Meaning, Value, and the Theory of Promotion (1967)Meaning, Value, and the Theor…Do celebrity endorsements influence stock investment intentions? (2022)Do celebrity endorsements inf…Corporate brand as a contract with stakeholders – theology or pragmatism? (2015)Corporate brand as a contract…How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)How Sustainability Ratings Mi…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)When consumers doubt, Watch out! The role of CSR skepticism (2013)Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies (2015)The Influence of Firm Size on the ESG Score: Corporate Sustainability Ratings Under Review (2019)Advances in Consumer Research (2025)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Strategic assets and organizational rent (1993)The cornerstones of competitive advantage: A resource‐based view (1993)Corporate marketing (2006)TOWARD A THEORY OF SOCIAL JUDGMENTS OF ORGANIZATIONS: THE CASE OF LEGITIMACY, REPUTATION, AND STATUS. (2011)The nature of human values (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Knowledge-Creating Company (1998)Captivating company: dimensions of attractiveness in employer branding (2005)Competitive Advantage through Engagement (2015)The Evolution of Cooperation (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Discovery of Grounded Theory (2017)European Journal of Marketing (1993)Corporate Identity and the Advent of Corporate Marketing (1998)Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Would a Brand Smell any Sweeter by a Corporate Name? (2002)Strategic corporate brand alignment (2012)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2011)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)Corporate Social and Financial Performance: A Meta-Analysis (2003)Corporate social responsibility and access to finance (2013)Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)Corporate identity, corporate branding and corporate reputations (2012)Quantitative Versus Qualitative Research: An Attempt to Clarify the Issue (1983)Objective Self-Awareness Theory: Recent Progress and Enduring Problems (2001)Social Exchange Theory and Research on Business-to-Business Relational Exchange (2001)The Role of CSR in the Corporate Identity of Banking Service Providers (2011)Strategic Communication: Defining the Field and its Contribution to Research and Practice (2018)The relationship between reputation, employer branding and corporate social responsibility (2018)
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References

  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 1989Organizational Theories: Some Criteria for Evaluation2,301 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2003Corporate brands: what are they? What of them?860 cited
  • 2004Leveraging the Corporate Brand635 cited
  • 2001Are the strategic stars aligned for your corporate brand?538 cited
  • 1967Philosophy of Social Science.360 cited
  • 2001The Three Virtues and Seven Deadly Sins of Corporate Brand Management239 cited
  • 2006Essentials of Corporate Communication188 cited
  • 1998Corporate Identity172 cited
  • 1977Marketing Theory: Conceptual Foundations of Research in Marketing142 cited
  • 2003The Cycles of Corporate Branding: The Case of the LEGO Company94 cited
  • 1971Marketing Theory and Metatheory86 cited
  • 2003Managing Brand in the New Stakeholder Environment70 cited
  • 1967Meaning, Value, and the Theory of Promotion23 cited

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  • 2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

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1,093 cited
  • 2022Do celebrity endorsements influence stock investment intentions?18 cited
  • 2015Corporate brand as a contract with stakeholders – theology or pragmatism?8 cited