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The IBM Way: Insights into the World's Most Successful Marketing Organization
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  • 2004Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research52 cited
  • 1998MARKET ORIENTATION AND PERFORMANCE OF LARGE PROPERTY COMPANIES IN HONG KONG32 cited
  • 2010The market orientation-marketing performance relationship: the empirical link in international joint ventures27 cited
  • 1994Top Performing Organizations of Australia, New Zealand and Singapore23 cited
  • 2024Fair Incentives for Repeated Engagement7 cited
  • 2002Teaching Marketing Theory4 cited
  • 2018Technology of personal growth1 cited

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