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Tożsamość marek należących do sieci detalicznych · Study

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ArticleTożsamość marek należących do sieci detalicznych

Jacek Kall2005

Article2005

Tożsamość marek należących do sieci detalicznych

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1998On the relationship between store image, store satisfaction and store loyalty 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture 1996The power of trust in manufacturer-retailer relationships 2001Corporate branding and corporate brand performance

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2005Consumer perceptions of store brands versus national brandsarticle · 9 shared references 2007Store Brandschapter · 9 shared references 2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Modelsarticle · 7 shared references 2006Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finlandarticle · 7 shared references 2012Abstracting Empirical Generalizations from Private Label Brand Researchother · 7 shared references 2012El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimientoarticle · 7 shared references

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Year2005

Typearticle

Published2005-01-01

Languagepl

Citations22

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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openalex_workW170229843

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