References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited
• 1998On the relationship between store image, store satisfaction and store loyalty1,157 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
• 1996The power of trust in manufacturer-retailer relationships993 cited
• 2001Corporate branding and corporate brand performance897 cited
• 1987Advertising and Promotion Management868 cited
• 2000Brands and brand equity: definition and management725 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 1997Rethinking Market Research: Putting People Back In626 cited
• 2000Consumer-level factors moderating the success of private label brands604 cited
• 1997Why Store Brand Penetration Varies by Retailer589 cited
• 1996Household store brand proneness: A framework