Review ofPredicting and Changing Behavior: The Reasoned Action Approach

Gregg J. Gold

38 citations0/0 files storedThe Journal of Social Psychology

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Abstract

IN THE 1960s MARTIN FISHBEIN (the Harry C. Coles Jr. Distinguished Professor in Communication at the Annenberg School for Communication), and Icek Ajzen (Professor of Psychology at the University o...

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1980Understanding Attitudes and Predicting Social Behavior 2009Predicting and Changing Behavior: The Reasoned Action Approach

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