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Sustainable Development through Green Marketing: The Industry Perspective · Study

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ArticleSustainable Development through Green Marketing: The Industry Perspective

Pradeep K. Khandelwal2010

Article2010

Sustainable Development through Green Marketing: The Industry Perspective

Pradeep K. Khandelwal · Ravindra P. Saxena

40 citations·0/0 files stored·The International Journal of Environmental Cultural Economic and Social Sustainability Annual Review

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

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References

2002Beyond the business case for corporate sustainability 1977The design of organizations 2004Choosing the Right Green Marketing Strategy 1972The Present Status of The Marketing Concept 2005Green Companies or Green Con‐panies: Are Companies Really Green, or Are They Pretending to Be?1983Corporate Innovation, Marketing and Strategy 2010Can Green Marketing be used as a tool for Sustainable Growth?: A Study Performed on Consumers in India- An Emerging Economy 2003Achieving Sustainable Corporate Competitiveness: The Strategic Link between Top Management's (Green) Commitment and Corporate Environmental Strategy

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2021Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach 2018From Sustainable Market Orientation to Sustainability Marketing 2019GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0 2014SUSTAINABLE MARKETING FOR SUSTAINABLE DEVELOPMENT 2017Green (Ecological) Marketing in Terms of Sustainable Development and Building a Healthy Environment

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Year2010

Typearticle

Published2010-01-01

VenueThe International Journal of Environmental Cultural Economic and Social Sustainability Annual Review

ISSN-L1832-2077

Languageen

Citations40

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.18848/1832-2077/cgp/v06i06/54850

openalex_workW170533932

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2014The Level of awareness of green marketing and its managerial implications amongst selected South African manufacturing Small, Medium and Micro Enterprises (SMMEs) in KwaZulu–Natal