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Sustainable Development through Green Marketing: The Industry Perspective

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References

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2021Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach37 cited
2018From Sustainable Market Orientation to Sustainability Marketing17 cited
2019GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.015 cited
2014SUSTAINABLE MARKETING FOR SUSTAINABLE DEVELOPMENT10 cited
2017Green (Ecological) Marketing in Terms of Sustainable Development and Building a Healthy Environment10 cited
2014The Level of awareness of green marketing and its managerial implications amongst selected South African manufacturing Small, Medium and Micro Enterprises (SMMEs) in KwaZulu–Natal

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9 cited